Paper: ‘LET’S TALK BUSINESS’ – Narratives used in email and phone scams

Title: ‘Let’s talk business’ – Narratives used in email and phone scams
Author(s): Andreas Zingerle
Email: andreas.zingerle (at)

Published at: xCoAx conference 2015, Glasgow, UK.

16th century ‘face to face’ persuasion scams adopted to letters, telephone, fax and Internet with the development of new communication technologies. In many of today’s fraud schemes phone numbers play an important role. Various free-to-use on-line tools enable the scammers to hide their identities with fake names, bogus business websites, and VoIP services. These fake businesses or personas can appear more legitimate when connected to a phone number, enabling a faster, more personal contact to the victims. With the typology of a sample probe of 374 emails, commonly used in business proposal scams, the emails were categorized and tested to see how believable the proposals sound once the scammers were contacted by phone. The research can be explored in a 5-channel interactive audio installation called ‘Let’s talk business’ that uncovers which business proposals and scam schemes are commonly used, and how believable the proposals sound once the scammers are called.

Keywords: phone scams, audio installation, interactive storytelling, reverse engineering, artivism.


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A poster was created for ISEA 2015

A poster paper was published in the ISEA 2015 proceedings



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